October 14th, 2012
Why Commission Stinks when Obtaining Financial
Products!
The financial industry, from investments and insurance to
mortgage and lending, has always relied heavily on agents or employees being
structured as commissioned employees.
You might be asking yourself what this has to do with you and why it is
important?
I personally have spent nearly twenty years in this industry
and have had the opportunity to work in these commissioned environments. I have built my own mortgage-banking firm,
twice, in addition to working for independent companies, wholesale lenders to
large and small community banks. One
common theme continually keeps coming to fruition. One theme or truth, that continuously arises,
is a direct result of the income structures these organizations employ (and
other organizations in investments and insurance). These practices are deeply flawed for many
reasons.
Let me explain what I have learned through these
experiences. First, let me show you a
working – successful - model of what this income stream or structure looks like.
Example 1: Commission
Pay Flow Chart:
More business =
more income and pay = employees meeting fundamental survival needs = more
profit for an organization
You might be asking yourself what the problem is with this,
because I did too. It wasn’t until I
factored in ALL the variables that I realized some fundamental problems. Now, I am a fan of paying employees for
production. I am also a fan of paying
employees on the results of their hard work including high customer service
scores. This is where it gets
interesting.
Most employees in the financial industries sector - at least
in sales - are not provided a living wage or base salary to support their
families or selves. Now, most companies
will refute this statement. However, in
doing so, they leave out one key fact. This
fact is, that while companies who claim to provide this “living wage” do so in
the form of a draw. In almost all cases
this draw, or living wage as it is many times called, is recoverable upon
future commissions earned by an employee.
This means that the “living wage” is merely a way to avoid many loan
officer pay rules or labor laws. It is
in essence a way to avoid the governance of employee pay.
So, having looked at this for a moment, lets now look at a
working – unsuccessful – model of what this income stream or structure looks
like and the impacts on you the consumer.
Example 2: Commission
Pay Flow Chart:
> More time with a customer educating them appropriately =
> Less overall transactions (sales) =
> Less money and ultimately less profits for the financial entity =
> Less profit for share holders =
> Less overall transactions (sales) =
> Less money and ultimately less profits for the financial entity =
> Less profit for share holders =
NET RESULT
> Less commissions for sales people (employees) =
> Inability to pay their bills when educating customers appropriately
(less income from sales compounded by no base income support) =
> Disengaged or actively disengaged employees =
> Customer experiences on the decline =
> A long term sustained loss of customers and revenue
> Inability to pay their bills when educating customers appropriately
(less income from sales compounded by no base income support) =
> Disengaged or actively disengaged employees =
> Customer experiences on the decline =
> A long term sustained loss of customers and revenue
Now, I am not saying that the mortgage and financial crisis
of 2008 and 2009 are solely a result of this income structure. What I am saying is that when an employee has
no support through a living wage, they are forced to transact as much business
as possible in order to meet their fundamental physiological and safety needs
under Maslow’s
hierarchy of needs. The lack of this
practice places that employee in a quandary.
It forces them to choose between spending the appropriate time with a
customer educating them on the financial products they seek and providing for
themselves and their families.
As a business owner, this creates a massive problem. If you look at the year over year results of
the Gallup
Q12 survey results (a measure of employee happiness with their job and
work), you will see the high percentage of employees who are disengaged or
actively disengaged. This practice is
rooted in the Gallup results which state that today 71% of the workforce
suffers from disengagement or active disengagement.
I have also spent years in my undergraduate and graduate
work at Doane College exploring this exact subject. Through my own research (and my business
experience) I have corroborated the Gallup findings regarding employee
happiness factors and engagement.
Additionally, You can read the research here under Matt
Fuller’s e-portfolio.
At KeneXsus, our mission is to help you become educated
about the financial products you obtain independent from someone who may be
forced to choose between doing so and feeding their families. It is unfortunate that the business community
and the public have come to this cross roads, but it is a reality a consumer
today must face. So, take charge of your
financial education and future today by utilizing the KeneXsus approach.